Amplify Your Legacy

Helping business leaders optimize their systems and turnover proof their teams so they can maximize profits, productivity and impact!

Smoky Blue Events

So Much More Than Sales

Hi there, I'm Colleen Carswell, a former director of sales and catering for some seriously swanky hotels, resorts, and country clubs – you know, the places that ooze customer service. But ironically, I'm not here to sing the praises of customer service OR sales, at least not initially.

In fact, I advocate for a different approach with just two very simple shifts: systems before sales, team service before customer service.

Listen, revenue is cool and all, but it means nothing if you've got super stealthy profit eaters like inefficient systems, complicated workflows, or high employee turnover running wild behind the scenes.

With my unconventional method that defies traditional tactics, your profitability soars, ROI and ROE hit new heights, and that fire of passion and purpose reignites like never before.

Want to know how and why I do it? Watch this quick 2 minute video:


"Colleen has a solution based mentality and stays current on all things tech related. [She] was always teaching us new platforms and systems to help us run more efficiently."

Kristen H.

Let's Get Started.