Hey there!

I'm Colleen Carswell, a seasoned business strategist and integrator at Smoky Blue Events! My career adventures began in 2007 as an onboard wedding planner for Royal Carribean cruise ships. Since then, I've held various roles in sales, operations and catering across resorts, hotels, and country clubs and successfully managed a multi-market wedding planning business spanning Austin, Dallas, and Houston, Texas.

Beyond weddings, I've collaborated with diverse organizations, from marketing agencies to tech startups to health coaches. My mission remains consistent across industries: to optimize systems, enhance service quality, and elevate sales strategies for increased profitability, productivity and impact.

Six Fun Facts To Get to Know Me:

Now something just for fun. I believe that when we embark on this exciting journey together, it's essential for you to know a little more about the person behind the scenes. So, here are some quirky facts about me that will give you a glimpse into the person you'll be partnering with:

  1. I have An Unhealthy Obsession with PotatoEs: Blame it on my Irish roots I guess? Or not. But you can bake it, hash it, fry it, mash it, boil it, broil it, scallop it, salt it, cheese it, chive it ... I've never met a potato I don't like.  Also, I'm 100% NOT British, but I have always - and will always - spell potatoE with an 'e'

  2. I Don't Know My Right and Left: Ironically, I have an exceptional sense of direction but struggle with right and left. They say it's genetic. But my kids have left the house with their shoes on the wrong feet more times than I care to admit. Their dad will often look to their feet, then to me and then back at their feet and say "mom put your shoes on today, huh?"

  3. I'm a Dancer at Heart: For 15 years, I danced my way through jazz, tap, ballet, and lyrical. These days, my dance partners are my kids, even if they don't always appreciate my super cool mom-moves.

  4. I Was Voted "Best Smile" in High School: Little did I know those smiles would later be hidden behind masks!

  5. Laughter and Goofiness is my Love Language: I know when to button up and be professional, but I also tend not to take life too seriously. For me, it's important to be care-free and open to all the joy that surrounds us.

  6. I'm an Alliteration Addict: (see what I did there?) It's everywhere - in my name, my four kids' names, and even our furry friend Caddie (yep, my husband is a PGA pro).

Systems, Service and *then* Sales.

You can have the best sales strategy, but if your systems and service aren't in alignment to support your growth, you could be missing out on valuable opportunities and leaving money on the table - lots of it! It's time to learn the strategic magic of aligning your systems, service, and sales so you can unlock untapped potential, higher profitability, and exceptional experiences for your team, wedding partners, and clients. - Colleen Carswell